Tweeting for Social Gain

CHAPTER one\nINTRODUCTION\nIn like a shots world, there is no doubt that affable media networks be dynamically changing the appearance people interact. Text messages argon eliminating the need for face-to-face conversations and shrink down simple telephone calls. companionable networking go outs its users to interact more publically as apposed to text put across which has more privacy. sociable networking platforms much(prenominal) as Facebook and Twitter allow its users to create profiles and maintain ain relationships as well as create new ones. Ellison, Steinfiled, and Lampe (2007) cogitate from early research that amicable networking use positively relate to new tieions being make and the maintenance of existing connections. Social networks have different approaches in encouraging connections amongst users. Businesses also take part in accessible networking to get a get out idea of what influences consumers thoughts about products and what affects consumers as sociation on favorable networking. The uses and gratifications theory is an approach to understanding wherefore and how people actively sample out specific media to recompense specific needs.\nSocial upper-case letter can be looked at from different angles, but the boil down here is on bill the hold fast, bridging, and linking surrounded by Twitter users. The soldering part of social networking is employ to keep strong ties between family and pissed friends. The bridging part of social networking is the mode users can connect with other users whom they do not have extremely close ties with like co-workers and classmates. Linking however, is different than bonding or bridging. It is a way for people to be committed to organizations such(prenominal) as banking institutions and policy-making parties. The different capital from social networking and different types of users suggests that users create diverse strategies to build their social relationships online.\nCollege students turn over through different methods such as face-to-face, phone calls, texting, a...