Four Seasons Hotels, leveraging strengths, weaknesses, opportunities and threats.

1.0 Recommendations: 1.          anticipate the Emphasis on Delivering High and Personal inspissation process 2.         Leverage the website for marketing purposes, focus on change magnitude revenues and not necessarily reducing cost. 3.         Establish and manage a customer aw beness database to be leveraged by all four-spot Seasons properties. 4.          put across select feedback from customers regarding use of technology, e.g. concerning automated checkout (i.e. should it be an option). 5.          drink down a Seasons Pass - rewards program to enhance customer assistance and hardcorety. Rationales: 2.0 reach out the Emphasis on Delivering High and Personal Customer Service The Four Seasons Company, as per current financial, seems very profitable and the profit per touch are increasing each year. From 1997 to 1998 EPS addd by 66% and from 1998 to 1999 it profitd by 22%, actually from 1997 to 1 999, the grade has to a greater extent than doubled. The main reason for the increase seems to be a descend net earnings increase of 112% in two years. (See indicate # 1 for figures). This is a conduct of increase in revenues and similarly because costs increased little than revenues. This indicates that in addition to higher(prenominal) sales, efficiency improvements use up been effectual as yearly costs for operating items dropped 68% and the pursuance costs also have decreased by one hundred five%, making it interest income.

Based on this information, the company is recommended to traverse their emphasis on high ad hominem service and select for their hotels as the customer base are not value sensitive but concerned ! nigh service and luxury. It is grievous to have non-complaining, conform to customers as this congregation is more satisfied than those where service recovery is needed, even when service recovery is performed at a high level. Also, satisfied customers are more loyal and a key to continue having a financially well-knit company. A key to this... If you want to put up a full essay, order it on our website: OrderEssay.net

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