Marketing report for Gillette Singapore

Executive Summary This report sets out by analyzing atomic number 53 of Gillette(S)s successful launched harvest-home series, the non-disposable shaver - Mach3 series. For convenience, word Mach3 is used, in this report, to represent the Mach3 series. Mach3s matched office in the local male shaving mart is analyzed. passim the report, opinions - such as comments and recommendations, were made based on compend performed. Detailed analysis on Gillettes current marketing situation was do through employ the EPISTLE for Macro analysis and Michael Porters five Forces for small analysis. SWOT analysis was used for possible growth. It was piece that Gillettes posture lies in its strong brand equity that is loose of cater to all market segments. Her main competitor is place to be the brand Schick. A market research revealed that the Mach3 controls active 54% at bottom the Singapore market. Surveys done had shown that consumers ar more receptive to Gillettes products than her competitors as she tends to have better encompass of their consumers mind and needs. This understanding attributed to Gillettes prep for suitable marketing strategies. The key out success factor was seen to enamor by from Gillettes Strategic Pathway. From analysis, the recommended cigaret segments to emphasize upon should be: First magazine shavers, Appearance orientated shavers and, No fuss shavers. Using the Ansoff intercellular substance, it was seen that Gillettes growth outline lies on her Product Development.

This strategy could be reinforced using the TOWS Matrix that is capable of charting future competitive strategies. The report concludes Gillette should com e well-nigh on expanding her business loca! lly. Gillette needs to avoid cannibalism and starts consolidating its razor products, since scatter Gillette series are shrinking. It is also recommended that Gillette should expand her business locally through gaining the competitors 14% market. Table Of Contents                                                                        Page 1.0          cornerstone ... If you want to get a full essay, order it on our website: OrderEssay.net

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