Thorr Motorcycle Simulation

Thorr cruiser Motor beats has been a popular brand over the elderly age attracting an old generation. Being that it is the declining stage of their produce Thorr has contumacious to commercialise a new brand for the younger generation. This reaping is in the maturity stage because of the promotional, advertising, and marketing techniques. The motorcycle attention is festering annually, but sales of Thorr motorcycles existing product cruiser Thorr (a 1500cc exponent cruiser termsd at 25,800) argon decreasing at an stately rate. Due to their targeted customers (ages between 35-50) argon getting older and do not c be about the life cycle Cruiser Thorr symbolizes. Other factors include younger customers (in the age multitude of 21-35) elect low cost motor cycles, because they do not move over large disposable incomes. Moreover, younger customers do not disclose with Cruiser Thorr life style enter. The competitors are also eating into Cruiser Thorr?s market share. (Un iversity of Phoenix, Apollo Group, 2004) My recommended solutions are to improve the modus vivendi figure of speech, best(p) quality engineering, lower price, and better services. ?Lifestyle regard plays the most important role in the motorcycle industry. Attributes much(prenominal) as lifestyle image, product uniqueness, engine capacity, product envision and styling, and the like constitute the image of a brand. When much(prenominal)(prenominal) attributes are full(prenominal) on a perceptual map, brand image is also uplifted.

Lifestyle image is the most powerful attribute, because it influences customers to mutilate into the image rather than the functional attributes. Quality e ngineering covers more than or less every ! aspect of a product. It encompasses attributes such as a product design, styling, engine capacity and design, uniqueness and quality manufacturing processes. A motorcycle can not check a high image without this attribute. Price drive leverage decisions and a high price is directly proportional to a high image. Normally, price cannot be lowered without adversely affecting... If you take to get a full essay, order it on our website: OrderEssay.net

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